Your Brand - Your Voice
It is equally important to have a well-established tonality as it is to have clear and direct imagery. It is also imperative that your customers can recognise themselves in your copy. I will help you write texts that sell and use a language that suits your business.
As an example: Bentley wouldn’t use playful language with an excess of jargon words or slang expressions in their texts. I dare you to find a single emoji on their Instagram.
Did you find anything? Thought so. 😁
That is why I’m a ghostwriter; I use your voice to match your organization.
My many years in the retail and service sector have given me a maybe unique way of understanding people. The experience led me to a fundamental insight into basic human needs and drives. That’s also what I’m offering; a solution to your or your customer’s problems. For example, how do we increase the revenue on a specific service or help your customer find the right product for them specifically?
Perhaps my greatest quality is my nerdy side and my ability to dive deep into projects. Research is the foundation of everything, it is from this we can gather all the necessary building blocks to construct a well-developed idea. It is also from the research I will get to know you and your brand.
My core values are tied to the environment and social/economical sustainability. The most important thing in any collaboration is that all parties go winning out from it, that the sum is more than the parts, and that everyone is satisfied.
This is my guarantee.
Copywriting Start is exactly what it sounds like, a starting course aimed at somebody interested in copywriting. Here we went through the basics.
Copywriting can be viewed either as a continuation of the start course or a standalone course for the one that already works in the industry and wants to deepen their knowledge.
Digital Copywriting is focused on the digital part of the trade – for example, web copy, SoMe, and SEO.
In the Gränssnittsdesign/UX course, we developed a social media app all the way from design thinking to prototype and landing page. We used Figma as our main tool.